There is a rigorous judging process in place which has been developed and documented over the past 25 years. This ensures that the judges examine your processes and systems and give feedback to you on their findings. This allows you to discover the things you are doing well, learn from the things that perhaps you are note doing so well and change your processes so that your business grows.
It is also a good way to showcase your business to the Rotorua region. If you are lucky enough to become a finalist in your category then there is an enormous amount of publicity that comes with it.
I would like to dispel the myth that you have to give your financial accounts to enter the awards.This is not true - however our finalists are asked to give some key financial stats so that an independent accountant can calculate some ratios that test the businesses solvency.
This year sees the return of the Emerging Young Leader of the Year award - sponsored by Waiariki Institute of Technology. This award recognises the rising star in the Rotorua business community. Aged 18 to 40, they will be making a huge contribution to their organisation through leadership and innovation.
-Darrin Walsh is chief executive of the Rotorua Chamber of Commerce.