A massive 1.7 million fans worldwide watched Crankworx Rotorua through digital channels, and a recap of the magic has launched today with a new video of the action.
Digital viewership for the inaugural New Zealand festival, excluding the Crankworx Facebook, Instagram and Twitter feed, hit 1.7 million, with video-on-demand clips,web and traditional network telecasts.
The media coverage of the event has engaged people globally, including on NBC's World of Adventure programme which aired an episode on Crankworx Rotorua and the activities on offer in the region on May 10.
The episode had a viewership of 530,000 and the show will continue to air on various NBC channels for 240 hours over the coming year, exposing the destination to key international markets.
Enduro, downhill and freestyle fans flocked to the live webcasts on Crankworx.com and for Slopestyle, Red Bull Media House, to watch athletes dazzle crowds at the Skyline Rotorua Gravity Mountain Bike Park, shredding dirt gold. Other media yet to release viewership numbers include Sky TV, Fox TV Australia and Fuel TV Europe.
Crankworx World Tour General Manager Darren Kinnaird said he couldn't have asked for a better festival to introduce the World Tour.
"The people of New Zealand are among the most engaged mountain biking fans in the world and their love for the sport came shining through, even as the heavens opened before Slopestyle. The excitement was palpable."
The countdown to the second stop of the Crankworx World Tour is now in full swing. With just over a month until France takes centre stage, and 70 days until Whistler Village once again becomes the focus of the global mountain biking community, the heat of the gravity scene can be felt.
The Crankworx Rotorua Slopestyle proved explosive, giving mountain bike fans the world over a stunning primer for the action the Triple Crown of Slopestyle will deliver for 2015 as Canadian Brett Rheeder unseeded reigning Slopestyle champion Brandon Semenuk for the win. And with fans from Slovenia to Greece, The Republic of Korea to the United Arab Emirates, Latvia, Lithuania, Venezuela, Luxembourg, Kazakhstan and Morocco-to name but a few countries-tuning in to all five days of action, athletes also staked the first claims to be named King or Queen of the Crankworx World Tour.
