Coffey official voice of Labour

Tamati Coffey is the Labour Party's official Rotorua electorate spokesman. Photo / File

Tamati Coffey has been named the Labour Party's official Rotorua electorate spokesman after a restructure of the local organisation's electorate committee.

But Mr Coffey told the Rotorua Daily Post he would not be making any decision yet on whether he would also seek the party's nomination to run for election to Parliament again in 2017.

"I'll be making that decision closer to the time. There's a lot to consider, but I'm committed to living and working in Rotorua."

Labour's Rotorua electorate communications manager Dan Woodward said in last year's general election Mr Coffey's campaign team won national attention for its innovation, energy and passion.

"This week at their annual general meeting the wider Rotorua Labour Electorate Committee (LEC) underwent a complete restructure in order to keep that momentum building.

"A restructure which will result in a stronger local voice, set to represent all those tired of feeling blue," he said.

Mr Coffey said his team learned a lot from the last election after putting in a "mammoth effort".

"We kept the incumbents on their toes and aspire to keep doing that. It's what living in a democracy is all about."

The party has also revamped its committee structure to include 15 people from a range of cultures, backgrounds, industries and ages.

The Rotorua LEC elected Haydn Marriner and Rachel Chater as co-chairpeople, who said they were dedicated to leading the committee and the community into the future.

"We needed to organise ourselves better, to make sure that our systems were the best that they could be," Mr Coffey said.

"We now have two young, strong co-chairpeople who are actively involved in education and business sectors of this electorate, people who bring a fresh new approach to the table."

Mr Marriner said Labour Rotorua had a real commitment to being in touch with the people of the electorate and not just popping its head up during election years. "This electorate is leading Labour's changes at a local level. The rest of New Zealand [is] watching us."