Up to 500 people have been evacuated from Rotorua Central mall due to a fire alarm going off.
The alarm went off about 10.30am today sending staff and shoppers to the car park.
An employee at a shop inside the mall said the place had been "buzzing with last minute Christmas shoppers".
"There were at least 200 people in the mall."
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She said the Rotorua Fire Brigade arrived on the scene before they were allowed back in.
Rotorua Fire Brigade senior station officer Jim Prescott said it was closer to 400-500 people who were evacuated.
"It appears to be just a hiccup in the system somewhere, no fire."
He said hopefully this would be the last hiccup over Christmas.
"We will be here though, all the way through, just in case."