"The names and signatures of the artists are covered over during the shows, so that young art collectors look at the work, not considering the fame of the artist or potential for financial gain."
She says a number of well-known artists from all over the world are invited to produce a set of small (100x200mm) original lithographs.
To make the works accessible, all art is for sale at just $75 each.
"It's a great way to give children ownership of an affordable piece art that they have chosen - a great way to foster an early appreciation in art."
Co-founder and Muka director Magda Van Gils, who has been involved in the project since 1986, says the method of exhibition allows young people to develop a unique awareness of art that cannot be taught.
"By entering the room without adults, and with an opportunity to choose, young people really engage with the works of art."
For more information contact Rotorua Museum phone (07) 350 1814 or email Rotorua.museum@rotorualc.nz.