"Ballooning debt threatens our future and strangles growth ... we are paying $8.9 million in dead money for interest on debt repayments this year."
She said she had a four-point plan to reduce debt if elected mayor - to secure regional council funding for Rotorua's airport, re-kindle relationships with organisations both inside and outside of the district, review development contributions and "real community engagement".
Mrs Hindmarsh told the audience of her background in martial arts and in helping run a small engineering and manufacturing business with her husband.
"I am the yin to your yang ... I meet the need to satisfy your want."
She said the proposed Rotorua Eastern Arterial route should be removed from the books, Te Ngae Rd upgraded and a new emphasis put on rail freight to the Port of Tauranga.
"Leadership is all about inclusion and equality," she told breakfast guests.