Submissions close on January 27 with a hearing in February.
It is proposed a final decision would be made in time so that, if the policy was adopted, it could be implemented this Easter.
Rotorua Chamber of Commerce interim chief executive Allison Lawton said she believed it was important businesses had their say.
The chamber was sending out a survey to get feedback from members, which it planned to use to form part of its submission to the council, Ms Lawton said.
"I think most will be in favour [of being able to trade] but it will be interesting to see the response we get."
Last year, the Government amended the Shop Trading Hours Act 1990 to allow local councils to have a policy to permit shops to open on Easter Sundays.
The changes do not apply to other dates such as Good Friday, for which current trading restrictions will remain. Most shops in Rotorua cannot open on Easter Sunday, with the exception of dairies, service stations, takeaway outlets, restaurants and cafes, garden centres and duty free stores.
People can make submissions online at www.rotorualakescouncil.nz, or via email or post.