Cyclists have been encouraged this week to be bright and be seen as a three-day road safety campaign rolled out.
Rotorua Lakes Council and Rotorua police have worked together at three different checkpoints to ensure the high visibility message is understood - and everyone who went through was given free lights.
"I think it's a very positive thing to be doing," said Rotorua police road policing manager Senior Sergeant Nicky Riordan.
"It's all about the Safer Journeys strategy. It's not just about motor vehicles, if this can increase cyclists' visibility then hopefully it will make them safer on the road."
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Three sessions were held on busy cycle commuter routes. They were set up on Te Ngae Rd by the Sala St bridge, Lake Rd and Fairy Springs Rd.
"It was an education focus rather than enforcement," Mrs Riordan said.