"The vehicle being a four-wheel drive will get them places they couldn't go.
"The way it is sign written will bring exposure to the Rotorua Trails Trust itself, which is pretty cool."
He said it felt fantastic to unveil the car to the trust, in front of close to 200 people from the community.
Alan Kerby, Nicholson Nissan Rotorua community and branding co-ordinator, had done a street survey asking local people who they would like to see the company support and the trust was one of them.
Rotorua Trails Trust trail manager Damian Clarke said it was amazing and incredible to see their new vehicle.
He said it was brand new and had a great leather interior.
"I think it's a really visible and eye-catching way of displaying what our trust does."
He said they would be using it for a bit of trail maintenance and for visiting the people working on the trails - builders and contractors.
"A huge thank you to Nissan. I was talking to Dean and they do this for a couple of charities in every area they are in which is pretty amazing."