"Now that sevens has a global audience as an Olympics sport the competition internationally is heating up. Fortunately we have great depth of talent, as seen in the three regional sevens tournaments, and the nationals promise to be a great display of sevens rugby," Sorensen said.
In the men's draw, Waikato are the top seeds and lead pool A while Northland head pool B after winning and coming runner-up respectively in the Northern Region qualifying tournament. Bay of Plenty lead pool C, and Central Region winners Wellington head pool D.
On the women's side of the draw, central winners Manawatu are seeded first and head pool A, while Wellington top pool B and Counties Manukau pool C.
Organisers are encouraging locals and summer visitors to take advantage of the chance to see some of the best sevens players in the country in action.
"The Bayleys National Sevens Tournament will be a fantastic event for Bay of Plenty and Rotorua locals and holidaymakers to get along to. It promises to be a fun-packed weekend with some of the best sevens rugby in the world on display," said Bay of Plenty Rugby chief executive Mike Rogers.
"The sevens adds to Rotorua's vibrancy over the holiday period and will be a highlight of the summer events calendar, and at only $35 for a family of five to attend it is great value-for-money entertainment.
"The tournament is not only for rugby enthusiasts, it's a great family day out with food and entertainment for the kids; what better way to spend a weekend."
Pools
Men
Pool A: Waikato, Hawke's Bay, North Harbour, Southland
Pool B: Northland, Counties Manukau, Manawatu, South Canterbury
Pool C: Bay of Plenty, Taranaki, Tasman, Canterbury
Pool D: Wellington, Auckland, Otago, Horowhenua Kapiti
Women
Pool A: Manawatu, Waikato, Otago, North Harbour
Pool B: Wellington, Bay of Plenty, Auckland, Hawke's Bay
Pool B: Counties Manukau, Canterbury, Tasman, Taranaki
When: January 14-15, 2017
Where: Rotorua International Stadium
Go: www.ticketmaster.co.nz
$15 adult, $5 child under 15, under-5s free, family tickets $35 (2 adults and up to 3 children)
Watch: Live on SKY Sport 2