Rotorua Uber drivers will take the wheel and possibly the hearts of the community today as the ridesharing giant launches the service in the city.
But local taxi drivers are not worried.
Rotorua is one of six new cities in this country that the San Francisco-based company will be operating in from today.
The ride-sharing giant launches at 3pm, with some drivers eagerly awaiting their first Rotorua passenger.
One of those was Tauranga local Kamiria Clark, who was out on the streets from 6am today to spread the word about the big day.
Clark used to be a truck driver