A child has been hurt following a serious crash in the eastern Bay of Plenty.

Police are responding to a crash on Reid Rd, Taneatua, which happened about 3.10pm.

A St John ambulance spokeswoman said one person was transported by helicopter to Whakatane Hospital in a critical condition.

A police spokeswoman said the road is closed and motorists are advised to avoid the area if possible.

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An area of Reid Rd has been cordoned off. Photo / Supplied
An area of Reid Rd has been cordoned off. Photo / Supplied

A Fire and Emergency New Zealand spokesman said staff attended a crash where a car hit a child.

It is understood an area of Reid Rd has been cordoned off.

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