Nearly 7000 people in the Bay of Plenty would like to increase their hours of work or are overqualified for their job, with Rotorua touted as a major hotspot.

Some people in the city were taking jobs well below their skill set and a tough labour market meant there weren't enough jobs to go around, a recruitment agency says.

Stats NZ figures show 6900 people in the Bay of Plenty region were underemployed or underutilised - the fifth-highest rate in the country - to the end of March 2019.

The data also revealed over the same timeframes there were