Locals will be seeing stalls popping up and volunteers with brightly coloured buckets today as funds are raised for the Cancer Society's annual appeal, Daffodil Day.
Rotorua's Hinemoa St ANZ branch have staff manning a baking stall, as well as selling daffodils and teddy bears for the fundraiser.
ANZ general manager human resources Felicity Evans said it was something the compnay was proud to be a part of.
"We support the Cancer Society because it's the only organisation that funds research into all types of cancers.
"It also provides support to anyone affected by cancer including families and friends, no matter what age you are or the type of cancer you have.
"ANZ branches and staff are holding fundraising activities throughout the country today to help raise funds and awareness of the appeal.
"The funds get used in the communities where they're raised too."
To help spread the message, people are being encouraged to share a photo of themselves wearing a daffodil using the hashtag #DaffodilDayNZ and #WearItFor.
More ways to donate can be found at www.don8.co.nz.