Locals are being urged to dig deep and donate as the Cancer Society reaches its major annual fundraiser, Daffodil Day on Friday.

This week Cancer Society volunteers and couriers will distribute tens of thousands of fresh daffodils to businesses that purchased flowers in the society's pre-sell campaign in the Waikato, Bay of Plenty and Lakes areas.

Various organisations have also registered to hold Daffodil Day fundraising events throughout August.

Cancer Society Waikato/Bay of Plenty division fundraising manager Catriona Findlay said it was great to see so many local businesses, schools and clubs get behind Daffodil Day.


"With one in three New Zealanders affected by cancer, many of the people you see wearing a daffodil this year will be wearing it for somebody they love."

On Daffodil Day - August 26 - thousands of fabric daffodils will change hands when hundreds of volunteers in around 40 communities across the region take to the streets for the annual street collection.

The Cancer Society is asking communities to dig deep for the local appeal.

"Every donation received from the appeal will stay in the region and continue to help people affected by cancer in our local communities," said Miss Findlay.

"We have received tremendous support in previous years and hope people will give generously again this year. Every donation, no matter how small, can make a difference."

To donate this Daffodil Day:
- Look for the volunteer street collectors on Friday 26 August
- Text HOPE to 469 to donate $3
- Donate online at www.daffodilday.org.nz