A car has crashed into a power pole knocking it down outside Mitre 10 Mega in Taupo.

A police spokeswoman said the crash happened about 12pm on Bella George Dr, between Crown and Napier Rds.

She said the car was on top of the power pole and ambulance and fire services had been called to the scene.

St John Lakes area territorial manager Steve Lynch said St John had just arrived at the crash but he didn't know if there had been any injuries yet.