Rotorua's ASB has become the latest of the big banks to move to Rotorua Central - and branch manager Steven Greer says customers are set to notice it "doesn't look like a traditional bank".
Mr Greer said the new relocated store instead looked like a "fresh retail environment".
The bank moved from the corner of Pukuatua and Tutanekai St to Rotorua Central over the weekend and Mr Greer said the relocation had gone well with the bank opening in the new location this morning.
"Already, staff are enjoying working in the new site and all are looking forward to meeting with our customers in our new location."
He said the layout and technology were the two main benefits, and the new location allowed them to interact with even more customers.