A new promotional video has been launched in Rotorua, targeting the youth and backpacker tourism markets.

The video, shot by acclaimed Rotorua photographer and videographer, Graeme Murray, was launched last night at a Trenz after party at an iconic Rotorua backpacker destination, Lava Bar.

The four-minute video encapsulates what a day in Rotorua would be like for backpackers.

Destination Rotorua trade marketing manager Patrick Dault said the video was a collaboration between Destination Rotorua and an informal youth and backpacker committee.

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"The video is fun and portrays all the exciting things there is to do in Rotorua for a younger market."

Mr Dault said Rotorua was an ideal location for those on backpacker holidays.

"There's so much for backpackers to do in Rotorua and it is great to experience that with a group of friends. There's everything from action and adventure, to indulging in some spa therapies and treatments."

The video had a great response from Rotorua operators who were at the launch last night.

The video will be marketed through trade channels, predominantly in Australia.

"It's really great to be able to launch something which I think showcases Rotorua and highlights some of the great things to do here," Mr Dault said.