"Because it was only a BB pistol, it stuck there and didn't do any damage. The owner just pulled it out, then he chased the guy out of the shop."
The dairy owner received minor injuries and was treated by an ambulance at the scene.
Nothing was taken from the dairy.
The offender, wearing dark clothing, a red cap and white shoes, fled across the road.
A look-out, wearing a blue shirt, also ran in that direction.
Police used tracking dogs to try and find the offenders.
Van der Kley said the offenders were two males under 20 and were likely hanging around the dairy before the attempted robbery. He asks anyone who saw them to call Whakatane Police Station on (07) 308 5255.