APN emerges as NZME. following brand change

Jane Hastings at the launch of NZME. Photo / NZH

From today, the businesses formerly known as APN NZ, TRN and GrabOne are unifying their print, radio, digital and e-commerce brands under one new, overarching brand, NZME.

The re-launch is the next major step in NZME. fully realising the power of its content, audience and eCommerce capabilities and is designed to maximise the New Zealand Group's combined asset potential. NZME. or "N-Zed me" stands for New Zealand Media and Entertainment.

"Our combined assets have exceptional reach in the New Zealand market with 2.9 million people connecting with our brands every week," says CEO, Jane Hastings.

"As NZME. we will be able to leverage that advantage to more effectively connect advertisers with audiences across the country."

Ninety-one per cent of large business owners and 87 per cent of SME business owners engage with NZME.'s platforms and 90 per cent of the Bay of Plenty population connects with NZME. via websites, radio and print.

Each month, NZME.'s news brands reach 2.2 million Kiwis while their sport and entertainment brands reach 1.1 million and 2.7 million Kiwis respectively.

"This will bring all of our platforms together to clearly establish us as the preferred news, sport and entertainment destination for New Zealanders."

Hastings points to the integration of the New Zealand businesses being an important part of the new business strategy, which focuses on fully realising the power of NZME's combined content, audience and eCommerce capabilities.

"We are committed to being multi-platform, to being the biggest creators of locally produced news, sport and entertainment in the country whilst connecting with the best international content.

"NZME. is uniquely positioned to deliver relevant and vertically integrated content. We can provide the innovation and solutions our advertisers need to connect with our audiences so they can better market their brands, products and services."

Subscribers to the Rotorua Daily Post and the Herald will continue to have their newspapers delivered each day and there will be no change to their billing at this time.