A fourth McDonald's store is to open in Rotorua, creating up to 50 new jobs.
Resource consent has been granted for a 103-seat food outlet on the corner of Te Ngae Rd and Robinson Ave, at Holdens Bay and it's expected to open in June next year.
However, not everyone is excited,
with a local health expert saying Rotorua needs more healthy eateries.
News of the new McDonald's follows revelations of big spending on fast food in Rotorua.
A total of $9.3 million a year is spent on fast food in Rotorua, putting it in the top 10 locations for fast food expenditure.
The new store will be run by Rob Parry, who is adding the outlet to his portfolio of three in the city.
He said the location was an ideal spot for another branch.
"There's nothing on that side of town," he said.
"A lot of cars drive on Te Ngae - it's a moving population.
"It's hugely exciting and with the airport going transtasman it gives us confidence of investing money in that part of town."
Westpac transaction records - based on its cardholders - showed fast food expenditure in Rotorua was 40 per cent more than in Tauranga but it's believed Rotorua's high visitor numbers have something to do with that.
"Do we eat more or do we just sell more?" Destination Rotorua Economic Development general manager Grant Kilby said.
"We're seen as a 'hit and run city'. We have people who top up and go again."
Margaret Robertson, a community dietician and healthy lifestyle team leader for Health Rotorua Primary Health Organisation (PHO), said the city needed outlets that stocked healthy choices, not a place where most items were high in calories.
"McDonald's healthy food options tend to be quite expensive but most people would go to McDonalds and not choose them," she said.
"How will that provide an environment that makes healthy eating and healthy weight achievable when we see extra fast food outlets?
"We would prefer healthy food at a reasonable price, especially in the suburbs. If you don't have transport where do you go? You go where you can walk."
Mr Parry disagreed healthier options were dearer.
"Whenever parents buy happy meals for the kids, we suggest healthier options such as a [Pump water bottle] or cranberry juice.
"These options tend to be more expensive than fizzy drinks, for us to buy, but we don't pass that cost on to the consumer."
McDonald's applied for consent for the new outlet in June after buying 644 and 646 Te Ngae Rd - a total of 2016sqm.
It has consent to demolish the existing properties - a house built in 1954 and a strip of shops, including Fish-A-Licious Takeaways and Holdens Bay Eastside Liquor.
The fast-food outlet will feature a drive-through off Te Ngae Rd, a children's play area, party room, family dining area and a McCafe.
There will be 29 carparks, including five for staff and Mr Parry said between 40 and 50 jobs would be created.
Conditions of consent include noise restrictions and acoustic fencing bordering neighbouring properties.
Landscaping plans include plants aimed at mitigating noise.
There are also lighting and signage conditions, including ensuring there is no glare for passing traffic.
McDonald's has been ordered to pay a development contribution of $22,773.38 in line with council policy.
A fourth McDonald's store is to open in Rotorua, creating up to 50 new jobs.
Resource consent has been granted for a 103-seat food outlet on the corner of Te Ngae Rd and Robinson Ave, at Holdens Bay and it's expected to open in June next year.
However, not everyone is excited,
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