An estimated 20 million Korean TV viewers have just watched a show featuring Rotorua's people and attractions.
Sunday night's episode of Korea's most popular reality show Dad, where are we going? was the first of three filmed in New Zealand, mainly in Rotorua.
The show features five celebrity fathers and their children undertaking weekly challenges.
Producer Kang Goong said they came to New Zealand for the final episodes of the series because of its strong connections between the environment and its people.
The cast and crew filmed in Rotorua for two nights and three days over Labour Weekend.
They visited Skyline, OGO and the Agrodome, as well as Wai-o-Tapu and Te Puia.