Rotorua Daily Post
  • Rotorua Daily Post home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Sport
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Lifestyle
  • Sport

Locations

  • Tauranga
  • Te Puke
  • Whakatāne
  • Rotorua
  • Tokoroa
  • Taupō & Tūrangi

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales

Weather

  • Rotorua
  • Tauranga
  • Whakatāne
  • Tokoroa
  • Taupō

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / Rotorua Daily Post / Business

Your personality can affect your decisions

Liz Koh
NZME. regionals·
11 Nov, 2016 02:38 AM2 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article

People who find themselves suddenly having to make significant investment decisions often feel overwhelmed, confused, or even afraid.

They fear making costly mistakes which could jeopardise their financial futures.

In most cases, fear stems from lack of information, understanding or experience which undermines confidence in making the right decisions.

These emotions can bring about the very thing that is feared - that is, costly mistakes.

Learning to invest is a bit like learning to ride a bike. When you first get on a bike, never having ridden before, your fear of falling off means you ride slowly with your feet ready to touch the ground, so you are much more likely to fall.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Once you learn to proceed confidently with your feet firmly pushing the pedals, you have a quick, smooth ride with a low risk of falling.

Fear can lead to procrastination of decision making, or complete inertia.

The cost of not making an investment decision, or delaying it, is the opportunity cost, which is the investment return that could have been achieved if the decision had been made earlier.

Advertisement
Advertise with NZME.

Fear can also lead to panic decisions after an investment has been made, which can result in actual loss or in opportunity cost.

On the other hand, some investors are over-confident which means they take on high risk that can lead to disastrous consequences.

Somewhere in between are those investors who stick to a narrow range of investment options they are familiar with and who lack the confidence to step outside that range.

This means their investments can lack diversification resulting in increased risk or opportunity cost.

Investors often behave irrationally, without logic or reason, driven by emotion. In the words of author Jason Zweig, "Investing isn't about beating others at their game. It's about controlling yourself at your own game".

Advertisement
Advertise with NZME.

- Liz Koh is an authorised financial adviser. The advice given is general and does not constitute specific advice. A disclosure statement is free. Call 0800 273 847. For free e-books, see moneymax.co.nz and moneymaxcoach.com.

Save
    Share this article

Latest from Business

Premium
Rotorua Daily Post

'Perfect for developers': Major Rotorua hotel hits market as tourism rebounds

19 Apr 08:46 PM
Premium
OpinionMark Lister

Two stark paths for markets as oil shock tests investors’ nerve – Mark Lister

19 Apr 04:00 PM
Premium
Rotorua Daily Post

'Feeling the impacts': Businesses battle fuel crisis

17 Apr 06:00 PM

Sponsored

Endangered bird gets another chance

21 Apr 02:30 AM
Advertisement
Advertise with NZME.

Latest from Business

Premium
Premium
'Perfect for developers': Major Rotorua hotel hits market as tourism rebounds
Rotorua Daily Post

'Perfect for developers': Major Rotorua hotel hits market as tourism rebounds

Kāinga Ora is also hoping to recoup money after spending millions on a motel now for sale.

19 Apr 08:46 PM
Premium
Premium
Two stark paths for markets as oil shock tests investors’ nerve – Mark Lister
Mark Lister
OpinionMark Lister

Two stark paths for markets as oil shock tests investors’ nerve – Mark Lister

19 Apr 04:00 PM
Premium
Premium
'Feeling the impacts': Businesses battle fuel crisis
Rotorua Daily Post

'Feeling the impacts': Businesses battle fuel crisis

17 Apr 06:00 PM


Endangered bird gets another chance
Sponsored

Endangered bird gets another chance

21 Apr 02:30 AM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Rotorua Daily Post e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Rotorua Daily Post
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Rotorua Daily Post
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • NZME Digital Performance Marketing
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2026 NZME Publishing Limited
TOP