The number of job advertisements is "ramping up" in the Bay of Plenty as the hospitality and tourism sector prepares for the busy summer period ahead.

Latest data from Jobs Online, issued by the Ministry of Business, Innovation and Employment, measured changes in online job advertisements from Seek, Trade Me jobs, the Education Gazette and Kiwi Health Jobs.

The latest monthly report showed the number of jobs advertised in the Bay of Plenty rose 16 per cent from September 2017 to September 2018 and was up 2.2 per cent from the earlier quarter.


Over the year, the hospitality and tourism, healthcare and medical, and sales industries were the main contributors to the increase.

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Skyline Rotorua human resources manager Alison Kirkland said the company was currently hiring food and beverage attendants for the busy season ahead and would look to hire extra luge cart maintenance staff in the coming weeks.

Between 80 and 100 extra staff were hired every year during the peak summer period to keep up with the influx of extra visitors.

Kirkland said this year was no different but it was getting tougher to hire staff because there were fewer people looking for jobs and there was greater competition for hospitality staff in Rotorua.

Kirkland said there were plenty of opportunities at Skyline Rotorua which attracted many students, some who returned during school and university holidays.

"People really enjoy working here, it's a fun environment and the people are lovely," she said.

One of Skyline Rotorua's luge supervisors, Connor Hignett, had been in the role since July and said he loved working with the great team.

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Hignett first began working at the local attraction in 2016 as a student in the food and beverage department before heading overseas, returning this year.

"It's a real family and I get to do something different every day," he said.

"The view is not bad either."

Talent ID director Kellie Hamlett said it was a natural time of year to see increases in job advertisements.

"It's the time of year hospitality and tourism is really ramping up and looking for extra staff."

Hamlett said Talent ID had seen increases in a broad range of sectors but this could be down to people needing more staff but also down to the skills shortage the country was experiencing.

"It's a bit of a catch 22, we are experiencing a massive skills shortage in New Zealand so companies are having to advertise more roles."

Rotorua Chamber of Commerce acting chief executive Bryce Heard said things were "humming along nicely" for Rotorua.

He said the data was consistent with this time of year as businesses looked forward to the peak season.

"It's great news, long may it last."

Job statistics on employment site yudu.co.nz show the Bay of Plenty had been a consistent performer in terms of jobs growth over the past few months.

Yudu spokeswoman Kirsty Cardy said job numbers reflect economic activity in the region.

"With trades and services jobs dominating because of the construction boom, and a relatively good number of jobs available in the shipping industry, thanks to the port," she said.

Cardy said an ageing population was one of the drivers behind rising numbers of health worker roles in all regions, although the dominance of district health boards as an employer can skew the statistics.