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Home / Rotorua Daily Post / Business

Country comes to city in form of lavender

By katie.holland@dailypost.co.nz
Rotorua Daily Post·
22 Nov, 2013 08:00 PM2 mins to read

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NEW ADVENTURE: Joanna White makes all the products in her family's new Rotorua store. PHOTO/BEN FRASER 211113BF12

NEW ADVENTURE: Joanna White makes all the products in her family's new Rotorua store. PHOTO/BEN FRASER 211113BF12

Rotorua's newest shop is a family business that's brought a little bit of the countryside to the inner city.

The Lavender Shop on Eruera St (opposite Capers) opens today, selling a range of natural hand-made lavender products such as soaps, creams and essential oils.

Joanna and Danny White have owned the Handmade NZ Lavender Farm at Horohoro for the past seven years - growing 2500 lavender plants.

They had a shop at the farm but, even though it was only 10 minutes from town, Rotorua customers would say it was a long way to go, Mrs White said.

"So we thought we'll move the country to town," she said, adding the shop at the farm is now closed.

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Her friend, Adrienne Whitewood, had recently opened her own design store on Eruera St and told Mrs White the shop next door was up for lease.

The Whites saw it and signed up straightaway.

"It give us an opportunity to set up a shop in town and see how it goes," she said. "It's another new adventure ... I like adventures."

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The lavender adventure began 14 years ago when the Whites owned a recycled furniture business in Levin.

They grew lavender as it looked nice with the furniture, selling some of it on the side.

Then, with the growth in imported furniture affecting the business and family and friends loving the lavender products, their lavender business took over.

They also discovered the natural products worked wonders for their daughter, who was born with eczema - their Dana R. Collection is named after her.

Mrs White taught herself to make more and more products, taking a couple of classes and Googling ingredients.

With the move to the Horohoro farm, they set up a website to sell the products to regular customers left behind.

Mrs White said feedback on the move so far was encouraging - curious shoppers kept wandering in this week while they were trying to set up the shop.

She said people liked the idea of being able to buy direct from the person who made the product.

Mrs White plans to work in the store, with help from her daughter and teenage sons, while her husband keeps the farm going.

"It's a real family business."

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