Rotorua Daily Post
  • Rotorua Daily Post home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Sport
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Lifestyle
  • Sport

Locations

  • Tauranga
  • Te Puke
  • Whakatāne
  • Rotorua
  • Tokoroa
  • Taupō & Tūrangi

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales

Weather

  • Rotorua
  • Tauranga
  • Whakatāne
  • Tokoroa
  • Taupō

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / Rotorua Daily Post / Business

Country comes to city in form of lavender

katie.holland@dailypost.co.nz
Rotorua Daily Post·
22 Nov, 2013 08:00 PM2 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article
NEW ADVENTURE: Joanna White makes all the products in her family's new Rotorua store. PHOTO/BEN FRASER 211113BF12

NEW ADVENTURE: Joanna White makes all the products in her family's new Rotorua store. PHOTO/BEN FRASER 211113BF12

Rotorua's newest shop is a family business that's brought a little bit of the countryside to the inner city.

The Lavender Shop on Eruera St (opposite Capers) opens today, selling a range of natural hand-made lavender products such as soaps, creams and essential oils.

Joanna and Danny White have owned the Handmade NZ Lavender Farm at Horohoro for the past seven years - growing 2500 lavender plants.

They had a shop at the farm but, even though it was only 10 minutes from town, Rotorua customers would say it was a long way to go, Mrs White said.

"So we thought we'll move the country to town," she said, adding the shop at the farm is now closed.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Her friend, Adrienne Whitewood, had recently opened her own design store on Eruera St and told Mrs White the shop next door was up for lease.

The Whites saw it and signed up straightaway.

"It give us an opportunity to set up a shop in town and see how it goes," she said. "It's another new adventure ... I like adventures."

Advertisement
Advertise with NZME.

The lavender adventure began 14 years ago when the Whites owned a recycled furniture business in Levin.

They grew lavender as it looked nice with the furniture, selling some of it on the side.

Then, with the growth in imported furniture affecting the business and family and friends loving the lavender products, their lavender business took over.

They also discovered the natural products worked wonders for their daughter, who was born with eczema - their Dana R. Collection is named after her.

Mrs White taught herself to make more and more products, taking a couple of classes and Googling ingredients.

Advertisement
Advertise with NZME.

With the move to the Horohoro farm, they set up a website to sell the products to regular customers left behind.

Mrs White said feedback on the move so far was encouraging - curious shoppers kept wandering in this week while they were trying to set up the shop.

She said people liked the idea of being able to buy direct from the person who made the product.

Mrs White plans to work in the store, with help from her daughter and teenage sons, while her husband keeps the farm going.

"It's a real family business."

Advertisement
Advertise with NZME.
Save
    Share this article

Latest from Business

Rotorua Daily Post

From bank teller to top Ayrshire herd: Farmer’s quest for the perfect cow

15 May 05:00 PM
Premium
Rotorua Daily Post

Barber fined $48k over Covid rules shifts business from CBD

15 May 01:43 AM
Premium
OpinionMark Lister

Mark Lister: Fuel, rents, groceries – why inflation bites some Kiwis more than others

10 May 04:00 PM

Sponsored

The punch that eggs pack

13 May 01:24 AM
Advertisement
Advertise with NZME.

Latest from Business

From bank teller to top Ayrshire herd: Farmer’s quest for the perfect cow
Rotorua Daily Post

From bank teller to top Ayrshire herd: Farmer’s quest for the perfect cow

Bryan Hayward now milks up to 240 cows across 85 hectares in Putaruru.

15 May 05:00 PM
Premium
Premium
Barber fined $48k over Covid rules shifts business from CBD
Rotorua Daily Post

Barber fined $48k over Covid rules shifts business from CBD

15 May 01:43 AM
Premium
Premium
Mark Lister: Fuel, rents, groceries – why inflation bites some Kiwis more than others
Mark Lister
OpinionMark Lister

Mark Lister: Fuel, rents, groceries – why inflation bites some Kiwis more than others

10 May 04:00 PM


The punch that eggs pack
Sponsored

The punch that eggs pack

13 May 01:24 AM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Rotorua Daily Post e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Rotorua Daily Post
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Rotorua Daily Post
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • NZME Digital Performance Marketing
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2026 NZME Publishing Limited
TOP