The local Property Council has met as part of a drive to bring commercial and industrial property investors to Rotorua.

The Bay of Plenty branch of the New Zealand Property Council came together for a meeting about economic opportunities and challenges at Rotorua's Distinction Hotel today. Destination Rotorua chief executive Michelle Templer was the guest speaker.

She outlined the economic development initiatives and drivers for Rotorua from Destination Rotorua's perspective.

She focused on the growth Rotorua had experienced as a tourist destination.

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"What we see here is an untapped opportunity," Ms Templer said.

"The tourism sector feels like it weaves its way right into the DNA of Rotorua.

"We don't see this market tailing off."

A large focus of the presentation was on Vision 2030 and new Rotorua spatial plans.

Ms Templer said she had had multiple calls from potential industrial factory owners in Auckland who were uncomfortable with the growing residential sector around them.

She encouraged investors to look into potential industrial property growth in Rotorua to accommodate those looking to move away from Auckland.

Ms Templer said a key feature of Rotorua was the lifestyle opportunities on offer for workers and their families.

"To not only have an amazing lifestyle and get a great education but also to grow and move forward," she said.

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Bay of Plenty branch president Brooke Courtney said the figures presented would give investors a lot to go away and think about.