The Summer of Love brought people together as part of the hippy movement and the Summer of Dis-loyalty is also about collaboration, exploration and love. Love of coffee, love of art and love of Whanganui, that is.
Sue Dudman talks to Summer of Dis-loyalty co-ordinator Paul Harris of The Village Snob, David Morgan of Origins Cafe, and Hospitality New Zealand regional manager Adam Parker to find out why they want people to get disloyal.
Whanganui is experiencing coffee's "third wave" and a group of local coffee lovers want people to learn more about it and what Whanganui has to offer.
That's why they've got involved in the Summer of