It's time to shine a light on Whangārei.

According to some in the know, the city is a potential hotbed of cross-disciplinary digital technology and arts projects for which cities such as Berlin or London are better known.

All right, it isn't quite yet; but until now there's been a lack of one portal the various tech-heads, creatives and innovators could enter to find themselves in the same space.

And ''the space'' could be anywhere brought alive by applying art, creative digital technology and virtual reality.


Inside Strandlab, a pop-up, cross-disciplinary laboratory for bright ideas, in an empty retail store


Central city grossly under-utilised