A person has died following a crash between Rotorua and Taupō this afternoon.

Police have confirmed a driver involved in a two-car crash on Broadlands Rd, near Reporoa, did not survive.

The other driver has been taken to Rotorua Hospital in a serious condition. They were rescued by firefighters after being trapped in the wreck of the vehicle.

Police have closed the stretch of Broadlands Rd near East Rd while the Serious Crash Unit investigates. Diversions are in place.

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Emergency services at the scene of a cordon on Broadlands Rd, where a person was killed in a crash. Photo / Ben Fraser
Emergency services at the scene of a cordon on Broadlands Rd, where a person was killed in a crash. Photo / Ben Fraser

A police media spokeswoman said emergency services were called to the collision at 4.05pm.

 Police have closed the stretch of Broadlands Rd near East Rd. Photo / Ben Fraser
Police have closed the stretch of Broadlands Rd near East Rd. Photo / Ben Fraser