Whangarei's Uber Group has won a place alongside some of the big players in telecommunications to roll out ultra fast broadband (UFB) in Northland.
The announcement,made by Crown Fibre Holdings, means Uber has secured a position alongside Telstra, Vodafone and Telecom in Northland.
Uber managing director Hayden Simon said the announcement meant
a focused and efficient broadband specialist could hold its own against much larger industry players with deeper pockets.
His company had been delivering UFB services throughout Northland for six years.
"This is vindication of our strategy to focus on providing the best possible service to customers and to grow our client base principally through word-of-mouth referral," Mr Simon said.
He said Uber provided ultra-fast, ultra-priced and ultra-reliable broadband services into arguably the most geographically challenging region in New Zealand.
He said providing wireless broadband services with speeds and cost competitive with those promised by a fibre network has previously been thought to be unattainable.
However, the reality of Uber's wireless coverage and performance has made comparisons between the two technologies somewhat irrelevant, he said.
"The economics of getting our wireless network up and running is a fraction of what it would cost to even contemplate a fully-functioning fibre-optic network or even an ADSL, Satellite or Dialup system.
"In our experience, customers want three things; speed, reliability and cost-efficiency.
"Those are the points of comparison we deliver on. The fact we can establish and maintain a network so quickly in areas that others simply cannot is a huge advantage and we are keen to pass on the benefit," Mr Simon said.
