QRC chief executive Charlie Phillips said the new campus would follow the Queenstown model but the focus would be on Northland students and keeping fees down.
Up to 25 per cent of the students would be international to "de-risk" the venture and reduce costs for locals.
Students would study for six months before completing a paid internship for a minimum of 1000 hours, then finish with another six months of study. Class sizes would be capped at 25 with a fresh intake every three months.
Initially the Paihia campus will offer the two-year Diploma of Hospitality Management with about seven staff. It would eventually expand to 35-40 staff and include a qualification in adventure tourism management.
Mr Phillips said the course was residential with an emphasis on pastoral care. Students would get three meals a day, a "mum and dad" at their hall of residence and a "super coach" organising sport and activities.
Earlier this year the company checked out Whangarei, Kerikeri, Paihia and Russell as possible locations.
It came down to Paihia and Kerikeri, with Paihia making the final cut due to its greater focus on tourism.