Northern Advocate
  • Northern Advocate home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Sport
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Sport
  • Property
    • All Property
    • Residential property listings

Locations

  • Far North
  • Kaitaia
  • Kaikohe
  • Bay of Islands
  • Whangārei
  • Kaipara
  • Mangawhai
  • Dargaville

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Kaitaia
  • Whangārei
  • Dargaville

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Premium
Opinion
Home / Northern Advocate / Opinion

The thrill of the auction is lost to phone bidders - Joe Bennett

Opinion by
Northern Advocate
31 Oct, 2025 03:30 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

The auctioneer invites us to plunge into the middle, the action, the bidding.

The auctioneer invites us to plunge into the middle, the action, the bidding.

I want a new rule for auctions.

Our local primary school is holding an auction this weekend. On offer will be a hundred or so works of art, or art-adjacent material, produced by local people. Proceeds go to the school.

The event happens every two years and is unfailingly popular. Last time it raised some $70,000.

Some of the money comes from selling pics, the rest from selling tickets. Many of the people who attend buy nothing.

They come along because it’s a good night out, or because it’s a good cause, or because it’s a community thing. Or simply because they like an auction. And why not? Auctions have it all.

Advertisement
Advertise with NZME.

Everyone loves a story, and a story consists of three things – a beginning, a middle, and an end. So does an auction.

The beginning is the presentation of the item to be auctioned. It is held up for viewing. Its merits are outlined. This is the opening paragraph, the setting of the scene.

The auctioneer then invites us to plunge into the middle, the action, the bidding.

Advertisement
Advertise with NZME.

Plot lines arise, a strong loud bidder at the front of the room, say, and a shower of competing bids from all over. But as the price rises the minor bidders fall away and the outcome seems assured. Then in prances the dark horse at the back, in felted shoes.

The two rivals go at it. The auctioneer drives them onwards and upwards in a narrowing spiral of conflict towards an inevitable ending, gavel poised. Then bang, the gavel falls, the story is told, the ending known.

And already the auctioneer is laying out the opening paragraph of the next little story. It’s addictive entertainment.

And at the heart of every auction is money, which is the world’s most interesting stuff. So potent is money, so achingly desirable, that we are shy to speak of it.

We speak of dough, dosh, beans, moolah, stash, readies, anything rather than name the thing itself. Ask someone precisely what they earn and see them squirm. Such things are not done in polite society.

But they are in auctions. In auctions, the money’s on direct show. “At thirty thousand dollars, going once at thirty thousand dollars...” It is thrilling, like nudity. And note how at the end of a particularly strong auction the room will burst into applause at the sum of money frankly offered and accepted.

Auctions are also akin to sport. Both are conflict without bloodshed and we are hard-wired for conflict. A bidding war is as intense as a football match, or a rally at Wimbledon, heads turning from one to the other, knowing there can be only one winner.

In short, then, an auction is great theatre and we all like theatre. But there is one thing I would like to change.

Advertisement
Advertise with NZME.

It does not concern small auctions like the one in Lyttelton this weekend.

Rather, it concerns the big boy auction, the Sotheby’s number, where a nerveless flunky in white gloves holds aloft a small blue porcelain bowl, and the auctioneer, dapper, smug, knowing all eyes are on him and pleased that they should be, says quietly, undemonstratively, “shall we start at five million dollars?”

The camera pans around the room. Of the few people in attendance, none are bidding. The bids are all made by phone, by internet, with proxies standing in for their invisible plutocratic patrons.

And when I become president of the world – the time cannot be far away now – that will change. Telephone bidding will be banned. Front up or miss out, you snipe-faced financier, you hedge fund brute.

If you want the Ming, the Picasso, the Vermeer, you’ll have to slide out from behind your walls of cash, your anonymous Swiss accounts, your yacht the size of Stewart Island, and show your weasel face and stick your hand in the air like an honest man. Come on out, you greedsters. Let’s see who you are.

Save
    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Northern Advocate

Northern Advocate

‘It’s put Waipu on the map’: Brynderwyns detour boosts business

01 Nov 04:00 AM
Northern Advocate

'He just turned up': Dargaville celebrates return of local legend Bear

01 Nov 02:00 AM
Northern Advocate

Mixed feelings: Beam scooters pull plug on Whangārei and wider NZ operations

31 Oct 11:00 PM

Sponsored

Poor sight leaving kids vulnerable

22 Sep 01:23 AM
Advertisement
Advertise with NZME.

Latest from Northern Advocate

‘It’s put Waipu on the map’: Brynderwyns detour boosts business
Northern Advocate

‘It’s put Waipu on the map’: Brynderwyns detour boosts business

Businesses on Cove Rd saw a surge when SH1 closed through the Brynderwyns.

01 Nov 04:00 AM
'He just turned up': Dargaville celebrates return of local legend Bear
Northern Advocate

'He just turned up': Dargaville celebrates return of local legend Bear

01 Nov 02:00 AM
Mixed feelings: Beam scooters pull plug on Whangārei and wider NZ operations
Northern Advocate

Mixed feelings: Beam scooters pull plug on Whangārei and wider NZ operations

31 Oct 11:00 PM


Poor sight leaving kids vulnerable
Sponsored

Poor sight leaving kids vulnerable

22 Sep 01:23 AM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • The Northern Advocate e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Northern Advocate
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The Northern Advocate
  • The New Zealand Herald
  • The Northland Age
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP