Northern Advocate
  • Northern Advocate home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Sport
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Sport
  • Property
    • All Property
    • Residential property listings

Locations

  • Far North
  • Kaitaia
  • Kaikohe
  • Bay of Islands
  • Whangārei
  • Kaipara
  • Mangawhai
  • Dargaville

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Kaitaia
  • Whangārei
  • Dargaville

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / Northern Advocate

Shane Jones plans bycatch rule shake-up to cut costs for deepwater fishers

Sarah Curtis
Sarah Curtis
Multimedia Journalist·Northern Advocate·
15 Jan, 2026 10:30 PM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article
Sealord deep-sea fishing vessel Will Watch. Sealord welcomed the proposed law change, saying it would make the system fairer without creating incentives to target inshore species. Photo / Sealord

Sealord deep-sea fishing vessel Will Watch. Sealord welcomed the proposed law change, saying it would make the system fairer without creating incentives to target inshore species. Photo / Sealord

The Government plans to change bycatch rules to ease costs for deepwater commercial fishers who are increasingly catching inshore species further out to sea.

The announcement by Oceans and Fisheries Minister Shane Jones comes after he backed down last week from a controversial plan to allow commercial fishers to land and sell dead marlin bycatch. The proposal sparked strong opposition from recreational fishers and conservationists.

Jones said his U-turn followed strong arguments put to him at a meeting with representatives from the recreational and sport fishing industries at Paihia in December, emphasising the significant economic contribution those activities make nationally.

Jones said the latest proposal, included in the Fisheries Act Amendment Bill due early this year, would let officials set different “deemed value rates” for inshore species caught by deepwater freezer boats. Deemed values are the charges for catch taken above a fisher’s Annual Catch Entitlement (ACE).

Currently, deemed values are based on the premium price of fresh inshore fish, while deepwater operators must freeze their catch, reducing its value. Despite this, they pay the same rate – a system Jones says is “punitive and unfair”.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

He said warming seas were pushing species such as snapper and kingfish further offshore, increasing bycatch, and the change recognised operational differences and longstanding feedback that the one-size-fits-all approach no longer worked for many commercial fishers.

Sealord chief executive Doug Paulin welcomed the move, saying it would make the system fairer without creating incentives to target inshore species.

“The deemed value price of snapper is currently $4.50 per GW/kg. The current value to Sealord of frozen-at-sea snapper is $3.60 GW/kg, therefore that would be the deemed value charged for that species.

Advertisement
Advertise with NZME.

“This amended system still ensures there is no financial upside for the deepwater fisher of catching these inshore bycatch species as per the purpose of the deemed value system.”

Sealord chief executive Doug Paulin.
Sealord chief executive Doug Paulin.

Sam Woolford, who leads the LegaSea sustainable fishing group, said the proposal highlighted deeper problems within the quota management system.

Deep-sea jack‑mackerel vessels operating in Kingfish 8 (North Cape to Cook Strait) had repeatedly caught 200–256% of their kingfish allocation in earlier years and, even after quota was nearly doubled in the 2020-21 season from 45 to 80 tonnes, they still exceeded it by 123%, routinely fishing well above their legal allowance.

He noted that only in the past two seasons had catch levels fallen to 87% and 93% of the allocation, but said this did not negate the long-term pattern of excessive overcatch.

“They just completely disregard their quota and pay the deemed value – they’re treating the fine as just another cost of doing business,” he said. “Lobbying the minister to reduce the deemed value is going to be great for their business.”

Woolford said deemed values were designed to penalise fishers for catching species they are not meant to take, encouraging more selective fishing and reducing pressure on valuable stocks. But for a prized, high‑value species like kingfish – important for tourism and coastal communities – reducing penalties for overcatch would encourage even less selective methods at a time when practices should be evolving beyond irresponsible means such as traditional drag netting.

High-profile recreational fishing advocate Matt Watson echoed Woolford’s concerns, saying the changes could make matters worse for fishers and communities.

“When you have these huge deep-sea fishing boats not being penalised for landing inshore species they don’t have quota for, it is a worrying sign. I’m sure the shareholders of the big fishing companies will be happy, but it’s bad news for our moana, the Kiwi public who depend on healthy inshore stock levels, and the local inshore commercial fishers who still have to pay the higher deemed cost.”

Industry representative Craig Lawson said he could see potential value in the proposal, but stressed that “the devil will be in the detail”.

Ensuring the total allowable catch was set correctly was crucial, especially as climate change shifted species distributions. He said modern electronic reporting and cameras provided reliable real‑time data to support more responsive adjustments.

Advertisement
Advertise with NZME.

The proposed deemed value changes might have merit as a “temporary mechanism”, he said, but any changes needed to maintain the right incentives across the system to ensure long-term sustainability.

Sealord chief executive Doug Paulin (left) with fish processing worker Jufen Wang at the Nelson processing plant in 2022. Photo / Sealord
Sealord chief executive Doug Paulin (left) with fish processing worker Jufen Wang at the Nelson processing plant in 2022. Photo / Sealord

Kris Wyatt, a Northland-based commercial fisherman, said most small operators would not be directly affected.

“We’ll probably be fine because all of our quota’s covered by the company we fish to. Kingfish could be an issue if we catch too much, but that’s about it.”

Wyatt said his bigger concern was the growing number of fishing areas being closed without consultation or compensation, which he feared could put family-run operations like his out of business.

The Fisheries Act Amendment Bill will go through a select committee process later this year, giving the public – including recreational fishers and environmental groups – a chance to have their say.

Advertisement
Advertise with NZME.

Sarah Curtis is a news reporter for the Northern Advocate, covering a wide range of issues. She has nearly 20 years’ experience in journalism, mostly as a court reporter in Gisborne and on the East Coast.

Save
    Share this article

Latest from Northern Advocate

Northern Advocate

Meteor lights up night sky

Watch
05 Feb 03:00 AM
Northern Advocate

Ancient space rock lights up Northland sky in rare fireball event

05 Feb 03:00 AM
Live
Northern Advocate

'Missed opportunity': Hipkins critiques PM's Waitangi speech

05 Feb 02:33 AM

Sponsored

Discover Australia with AAT Kings’ easy-going guided holidays 

15 Jan 12:33 AM
Advertisement
Advertise with NZME.

Latest from Northern Advocate

Meteor lights up night sky
Northern Advocate

Meteor lights up night sky

A meteor lit up the night sky across Northland, fascinating residents far and wide. Video / President Tauranga Astronomical Society David Greig, Kaitaia resident, Jaz Payne

Watch
05 Feb 03:00 AM
Ancient space rock lights up Northland sky in rare fireball event
Northern Advocate

Ancient space rock lights up Northland sky in rare fireball event

05 Feb 03:00 AM
'Missed opportunity': Hipkins critiques PM's Waitangi speech
Live
Northern Advocate

'Missed opportunity': Hipkins critiques PM's Waitangi speech

05 Feb 02:33 AM


Discover Australia with AAT Kings’ easy-going guided holidays 
Sponsored

Discover Australia with AAT Kings’ easy-going guided holidays 

15 Jan 12:33 AM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • The Northern Advocate e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Northern Advocate
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The Northern Advocate
  • The New Zealand Herald
  • The Northland Age
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2026 NZME Publishing Limited
TOP