The development is being carried out by Canvas Investments, of Auckland, whose chief executive officer Murray Alcock said ownership of the site, now held by companies controlled by him and his business colleague Allister Knight, would soon transfer to project investors, who were from outside Whangarei.
The 1037sq m project site at 78 Bank St has a land value of $910,000 and a capital value of $2.1m on the Whangarei District Council rating website.
Council economic development manager Peter Gleeson said awareness of the short supply of high quality accommodation in Whangarei was raised during the bid for the Fifa U-20 World Cup New Zealand 2015.
"This project will help support the local economy with confirmation local contractors will be used for construction," he said. "As a franchise, all profits from Quest's business will stay in the community."