The crash is the 20th fatality on Northland roads this year, among 106 fatal crashes nationwide.
Northlanders are being asked to back Road Safety Week later this month to promote safer driving habits, with a focus on restraints, impairment, distraction and speed.
Northland Road Safety Trust manager Ashley Johnston said 38 people died in crashes on Northland roads in 2023 and the 2024 toll is rising far too quickly.
Northland Road Safety Trust, Northland Transportation Alliance, Plunket, NZ Police, Fire and Emergency New Zealand, Northland Rescue Helicopters, Hato Hone St John, other emergency service providers, community groups and schools are joining forces to raise awareness around road safety from May 20 to May 24.
Events include child restraint workshops around Whangārei, followed by a road safety hero relay on Friday, May 24.