SDK manager Sharon Klinac said the decision to move to The Hub was hers and had nothing to do with InterCity.
"The council approached SDK Ltd who trades as Northliner Express and who also holds the franchise for InterCity in the North along with running Northland Coach and Travel at 3C Bank St Whangarei, to see if I would be interested in moving my businesses to the proposed Hub facility," she said.
"As stated by council, discussions have stalled around a number of commercial factors that do not favour a privately-owned business nor meet the requirements of the travelling public, so to this end I have chosen to remain at 3C Bank St Whangarei."
Ms Klinac said Northliner and InterCity buses stopped in Whangarei eight times a day, seven days a week.
Nakedbus.com buses stopped in Whangarei four times a day, seven days a week, spokeswoman Candice Baker said.
Ms Baker said Nakedbus.com had not increased its services but had changed some of the times to better suit Auckland commuters.