"NDHB always plans for winter and a part of this is the promotion of key messages.
"That is, influenza vaccination for pregnant women is free and we make the vaccination available at our antenatal clinics."
Dr Crawshaw said the organisation was specifically focusing on young adults as part of this year's immunisation campaign. There was also a programme targeted at healthcare workers.
The target is for 75 per cent of NDHB staff to be vaccinated.
Dr Crawshaw said it was extremely important for people to get immunised, particularly those over 65 and with existing illnesses.
"First and foremost, it is really vital that the susceptible population get immunised.
"These are people aged over 65 years or those with weakened immune systems and those with chronic illnesses and pregnant women, where influenza often leads to severe pneumonia," she said.
The manufacture and distribution of the vaccination has been delayed by a month this year while two new strains of the influenza virus are added to it.
Ministry of Health chief medical officer Don Mackie said the vaccination would be more effective.
The ministry expects the vaccine to be with GPs in early April.