"It was such a fantastic opportunity," Mr Bell says. "I was just told, 'design us something wonderful'.
"It's rare not to have to negotiate your way through a range of inputs from other people."
The canopy was erected within a fortnight by a team led by FSS employee Isaac McCormick, who also worked on the The Cloud (built for under $3 million).
FSS used revolutionary French-made fabric ETFE for the end walls of The Cloud, a long-lasting clear material described as "flexible glass".
PVC was used for The Cloud's billowing roof, and for the John St canopy. Another Whangarei-based firm, Culham Engineering, did the steel fabrication for the canopy (and the 30m high steel ferns placed around street frontage of Eden Park's new South Stadium).
The portfolio of the multi-award winning FSS also includes design of the giant Rugby Ball venue/video centre commissioned by Tourism New Zealand before the previous Rugby World Cup to publicise the 2011 event in Paris, London and Tokyo; the canopy over the Sydney Aviary; the Louis Vuitton "suitcase party venue"; a huge inflatable pot plant for Christchurch's arts festival (pre-earthquake).
Mr Bell says its immensely rewarding to see growing appreciation of the visual appeal and durability of long-life PVC canopies in Whangarei, which include the roof of the new stadium. Pleased as he was with the latest accolades for FSS, he can't claim to be surprised.
Way back in August when the John St bridge canopy suddenly transformed vistas in the Town Basin area Mr Bell had said: "I'm pretty sure this is a winner."