Over the years our eyes and ears have been subjected to an ever-increasing barrage of brand and general advertising. Almost everywhere we look something is screaming for our attention, wanting us to take notice of an offer, a brand, an event or perhaps a service.

In the main street of most towns, the plethora of signage is both ugly and confusing. It rarely has much, if any relevance to the reason we are in that locality and conveys nothing of importance to us and the lives we lead.

From the business owner's standpoint, signage is essential in that it identifies