He was disappointed there was yet another fatality in the region.
"People continue to break the rules ... it's frustrating," Mr Ewers said.
''If we could just get people to put on their seatbelts, slow down, avoid alcohol before they drive and obey the rules. It's a simple process."
He said 40 per cent of the fatal crashes in Northland this year involved people not wearing a seatbelt.
The man's name would be released once family members had been contacted.
The fatality comes a month after a horror crash killed two men who were not wearing seatbelts in the Far North.
In that crash one man died at the scene of the crash, on State Highway 1 north of Ohaeawai, while a second died later in hospital. Both were thrown from a twin-cab ute when it rolled after a collision with another ute at the junction with Bulman Rd.
Two of the five people in the Toyota were thrown from the vehicle when it rolled.
Following the double fatality Senior Sergeant Ian Row, second in charge of Northland road policing and who attended the crash as a member of the Kaikohe Volunteer Fire Brigade, said "categorically" they would be alive if they had been wearing seatbelts.
"The two deceased were ejected from the vehicle and that doesn't happen with seatbelts. If they had not been ejected they would not have died."