Northland health officials hope the latest 10 per cent rise in the cost of tobacco products will see more smokers try to kick the habit and say there is help for those who want to quit.
The Government's latest tax hike on tobacco kicked in yesterday, with more scheduled on January 1 on each of the next three years.
Bridget Rowse, Northland DHB Smokefree Advisor, is urging smokers to beat the price increase and consider quitting this summer.
"Every year thousands of Kiwis escape their working lives for a few weeks for a summer holiday - epitomised by journeys to the beach, families and feasting, and of course the tradition of New Year's resolutions," Ms Rowse said.
"We're encouraging everyone to make giving up smoking their resolution this New Year. It's a great opportunity to begin that journey to a smokefree life."