A recent survey conducted by Colmar Brunton for the Financial Markets Authority shows that many New Zealanders do not understand investment risk (see fma.govt.nz).
The survey results paint a picture of investors who show a reasonably good understanding of more conservative investments, which offer security and a reliable return, but lack understanding of higher-risk growth investments such as property and shares.
Just under two thirds of respondents preferred more conservative investments, while only around a third were prepared to see the value of their investments go up and down in order to get the best return. The implication is that lack of familiarity with growth investments leads investors to avoid them and, in so doing, they are not giving themselves the opportunity to learn about them.
Fear and ignorance are confining investors to lower-risk, lower-return investments. There is a danger that those with a lack of understanding will make poor decisions.
Investor education is one way to solve these problems but this is easier said than done. Whose role is it to find investors and engage with them to improve their understanding of investments and risk? If investors are comfortable with more conservative investments what will motivate them to learn about alternative investment opportunities?
