Hawkes Bay Today
  • Hawke's Bay Today home
  • Latest news
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology

Locations

  • Napier
  • Hastings
  • Havelock North
  • Central Hawke's Bay
  • Tararua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Napier
  • Hastings
  • Dannevirke
  • Gisborne

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / Hawkes Bay Today

What the fig! More innovative ideas

Linda Hall
Linda Hall
LDR reporter - Hawke's Bay·Hawkes Bay Today·
17 Nov, 2023 07:00 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article
The Figgery Cafe chefs Caleb Clare and Reina Chanel, and baker Matt Neale, Photo / Paul Taylor

The Figgery Cafe chefs Caleb Clare and Reina Chanel, and baker Matt Neale, Photo / Paul Taylor

It’s all go at the Figgery Cafe & Shop in the lead-up to Christmas, with its exclusive gift packs “flying out the door”.

Last year, owners Murray Douglas and Helen Walker thought it would be a good idea to make gift packs with their products.

“It was an experiment really,” Murray said.

“We thought we might sell 100 if we were lucky. We sold 700. So this year we are a bit more organised.”

He said it had been a tough year for everyone in hospitality.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

“Tourism Hawke’s Bay is doing a fabulous job but we still have to be innovative. We are always thinking about new ideas, testing and tasting,” he said.

“We have an absolutely wonderful team. Some of them have been with us four or five years. Unfortunately, we lost our baker who moved to Auckland for personal reasons. We were devastated.

“However, now we have Matt Neale who has reshaped and altered our menu. He recently decided to put a meringue on top of our lemon tart and one customer said it was like eating a cloud.”

Advertisement
Advertise with NZME.
One of the Christmas gift packs available at the Figgery Cafe & Shop. Photo / Paul Taylor
One of the Christmas gift packs available at the Figgery Cafe & Shop. Photo / Paul Taylor

Murray said their gluten-free steak and cheese pie had been a huge hit.

“It’s hard to get gluten-free flaky pastry right, but he’s done it.”

All the food at the Figgery Cafe is gluten free, but if you didn’t know you wouldn’t know.

They also have a new chef, Caleb Clare, who has worked in several places in both Hawke’s Bay and New Zealand.

“Caleb takes one day a week to think. He designs, tests and comes up with new ideas.

“We have a tasting panel that we turn over every six months, but according to the staff I have an 80 per cent normal palate — which means if I like it most other people will.”

He said they were grateful for the continued support of the community.

“We pinch ourselves sometimes.”

Murray said this year’s crop was looking “brilliant”.

“It’s looking promising for fresh figs for Christmas or New Year. The main crop will start to be harvested on February 3. The quality looks brilliant. We have had perfect fig-growing weather.”

Advertisement
Advertise with NZME.

He has some plans for “a few things in the figgery” plus, because their pie had been such a hit with people buying them to take home for dinner, “it triggered in the back of my head an idea about developing ready-to eat meals including our new fig and apple pie”.

“I would like to wish our customers and all the community a merry Christmas. Thank you for being so supportive.”

The Figgery Cafe & Shop is open every day except public holidays.

If you are after one of the Christmas gift packs — best to get in now.

Save
    Share this article

Latest from Hawkes Bay Today

Hawkes Bay Today

Inside the survival game as a Hawke’s Bay fashion retailer

12 Sep 06:00 PM
Hawkes Bay Today

Family bereft as first-time mum dies at home of 'medical complications'

12 Sep 06:00 PM
Premium
Hawkes Bay Today

The three Matildas: Trio of young actors share production's starring role

12 Sep 06:00 PM

Sponsored

Kiwi campaign keeps on giving

07 Sep 12:00 PM
Advertisement
Advertise with NZME.

Latest from Hawkes Bay Today

Inside the survival game as a Hawke’s Bay fashion retailer
Hawkes Bay Today

Inside the survival game as a Hawke’s Bay fashion retailer

Winter is lean, summer is hope, and loyalty counts.

12 Sep 06:00 PM
Family bereft as first-time mum dies at home of 'medical complications'
Hawkes Bay Today

Family bereft as first-time mum dies at home of 'medical complications'

12 Sep 06:00 PM
Premium
Premium
The three Matildas: Trio of young actors share production's starring role
Hawkes Bay Today

The three Matildas: Trio of young actors share production's starring role

12 Sep 06:00 PM


Kiwi campaign keeps on giving
Sponsored

Kiwi campaign keeps on giving

07 Sep 12:00 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Hawke's Bay Today e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Hawke's Bay Today
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Hawke's Bay Today
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • NZME Events
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP