Hawkes Bay Today
  • Hawke's Bay Today home
  • Latest news
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology

Locations

  • Napier
  • Hastings
  • Havelock North
  • Central Hawke's Bay
  • Tararua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Napier
  • Hastings
  • Dannevirke
  • Gisborne

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Hawkes Bay Today

Traveller undertakes massive cleanup of Central Hawke's Bay highway

Hawkes Bay Today
23 Jan, 2020 09:12 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Visitor Helmut Ruf with a small fraction of the rubbish he has picked up on the roadside between Waipawa and Otane.

Visitor Helmut Ruf with a small fraction of the rubbish he has picked up on the roadside between Waipawa and Otane.

People travelling the main highway between Otane and Waipukurau in Central Hawke's Bay have been noticing - and commenting on - the large number of black rubbish bags lining the road over the last two or three weeks.

Some have assumed the bags were being dumped there.

Others had spotted a man on a bicycle who seemed to have something to do with the proliferation of bags.

The man with the bicycle is Helmut Ruf. Helmut, visiting from Germany, has been systematically clearing the roadside of rubbish, starting from Waipawa and heading day by day towards Otane, and then towards Waipukurau.

It's not his first visit to New Zealand. He has travelled parts of the country three times before, first in 1991, by bike.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

This time he came to do some house-sitting in Waipawa and, cycling from Hastings he couldn't help but notice the increase of rubbish on the roadside.

"From a car you don't notice it," he says.
"But cycling, you see it all. I was shocked."

Helmut wanted to make people more conscious of the way they were treating the landscape.

Advertisement
Advertise with NZME.

"I had a dream that we were making Mother Earth sad ... she provides us with all we need and we are not taking care of her. I hoped if I started small, it could perhaps grow and change things."

So Helmut began in Waipawa, and worked his way towards Otane.

"A dozen or so people stopped to ask me what I was doing. I was interested that they were all between maybe 50 and 65. In Germany it is the younger folk who are passionate about the environment, the older people are more complacent. I was hoping some young people might join me and take up the challenge."

His plan was to bring the bags back to where he was staying and make a huge pile ... a statement.

Discover more

New Zealand

Waipukurau woman crosses the length of the country and pain barrier to inspire youth

28 Jan 11:30 PM

"I started bringing them back by borrowing my neighbours' wheelbarrow. As I got further along the highway it became impractical so I tried to carry them on my bike. That went badly and I fell off," he says.

"So I organised with my neighbour that I would leave the bags roadside and when I had a trailer-load he would use his trailer and help me collect them."

But the next day when Helmut went out, the bags were gone.

He was puzzled. More so when the following day, the next lot of bags were also gone.

"Then this guy stopped and he touched my heart. He was the one picking up the bags and taking them to the landfill. He thanked me for picking up the rubbish. I thanked him for picking up the bags."

Helmut's helper turned out to be Waipawa local Ngavii Pekepo, who was travelling to Otane most days and more than happy to get involved.

Advertisement
Advertise with NZME.

Higgins Contractors have also pitched in, sending out a crew to collect some of the bags of rubbish.

So far Helmut has collected well over 100 bags of rubbish from the roadside. Sometimes he picks up 12 to 14 bags per kilometre.

Cans, bottles, food wrappers and coffee cups make up much of the trash spread along SH2
Cans, bottles, food wrappers and coffee cups make up much of the trash spread along SH2

"And it's the tip of the iceberg. There's a lot more buried in the grass and the shingle.

"There are so many empty energy drink bottles ... I think they have the recipe wrong. These people don't even have the energy to take their empties to the recycling bin."

Helmut is leaving CHB shortly, but he will be passing through again next month and his dearest wish is to see that groups or individuals have stepped up to continue his cleanup work.

"And maybe then it could spread further through New Zealand."

Advertisement
Advertise with NZME.
Save

    Share this article

Latest from Hawkes Bay Today

Hawkes Bay Today

'Never came home': Runner plans marathon for women murdered on runs

21 Jun 05:00 PM
Hawkes Bay Today

Home scorched as hoarded goods that surrounded it go up in flames

21 Jun 02:38 AM
Hawkes Bay Today

'Geriatric poverty': Outrage over Central Hawke’s Bay water rate hikes

21 Jun 12:56 AM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from Hawkes Bay Today

'Never came home': Runner plans marathon for women murdered on runs

'Never came home': Runner plans marathon for women murdered on runs

21 Jun 05:00 PM

Nicole Pendreigh will wear a top with the names of 115 women killed on runs.

Home scorched as hoarded goods that surrounded it go up in flames

Home scorched as hoarded goods that surrounded it go up in flames

21 Jun 02:38 AM
'Geriatric poverty': Outrage over Central Hawke’s Bay water rate hikes

'Geriatric poverty': Outrage over Central Hawke’s Bay water rate hikes

21 Jun 12:56 AM
Premium
Matariki is the ‘door to the new year’: Te Hira Henderson

Matariki is the ‘door to the new year’: Te Hira Henderson

20 Jun 07:00 PM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Hawke's Bay Today e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Hawke's Bay Today
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Hawke's Bay Today
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • NZME Events
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP