Hawkes Bay Today
  • Hawke's Bay Today home
  • Latest news
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology

Locations

  • Napier
  • Hastings
  • Havelock North
  • Central Hawke's Bay
  • Tararua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Napier
  • Hastings
  • Dannevirke
  • Gisborne

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / Hawkes Bay Today

'Tis the season of cheer again

Roger Moroney
Reporter·Hawkes Bay Today·
17 Nov, 2017 07:00 PM2 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article
Roger Moroney

Roger Moroney

My first brush with this remarkable annual festive enterprise was back in 1984 when I embarked on my journalistic career with the Daily Telegraph in Napier.

The Christmas Cheer Appeal.

The newspaper had taken it up after it had effectively been launched, on a very modest scale, in one of the local banks where a tree was placed in a corner and bank customers asked to make a donation or leave something under it for someone less fortunate in the community.

Within a few years it had taken a firm hold as a way for the community to help out others at a very special time of the year.

By the end of the 80s it was, in terms of items being dropped off, absolutely massive.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

To the point where access to the reporter's room became almost cut off as the short corridor from the office foyer was used to store the goodies until volunteers could come and pick them up.

They needed a small truck.

It was astonishing and absolutely gratifying to watch people stop by to drop off a gift or put some cash into the tin.

Advertisement
Advertise with NZME.

And the schools and community groups and businesses all climbed aboard the annual festive train to give the food-purchasing cash fund a boost.

When it came time to put together the hundreds of parcels the keen volunteers were delighted to put in the long hours because they all took the same philosophy.

"It is such a good cause."

When the Daily Telegraph and the Hawke's Bay Herald Tribune, which in time also set up a cheer appeal, merged to become Hawke's Bay Today the flag or fundraising and gift and goodie-giving continued to be raised every Christmas.

So here I am, 33 years down the track and still putting words together about this unique community gem.

I could only hazard a guess at how much has been raised during the cheer years - I would estimate about $500,000 and maybe 200,000 gifts and food items ... at least.

And so here we are again, the 2017 Christmas Cheer Appeal is under way and for more than 3000 people it will mean a much merrier Christmas.

Save
    Share this article

Latest from Hawkes Bay Today

Hawkes Bay Today

Napier motel fire: Guests moved to neighbouring accommodation after blaze

24 Sep 01:49 AM
Hawkes Bay Today

Hopes Government boost to tourism and major events could attract big acts to Hawke's Bay

24 Sep 01:01 AM
Hawkes Bay Today

'Nowhere to go': Homeless lament Outreach closure as Kāinga Ora readies to sell site

24 Sep 12:00 AM

Sponsored

Poor sight leaving kids vulnerable

22 Sep 01:23 AM
Advertisement
Advertise with NZME.

Latest from Hawkes Bay Today

Napier motel fire: Guests moved to neighbouring accommodation after blaze
Hawkes Bay Today

Napier motel fire: Guests moved to neighbouring accommodation after blaze

'I'm glad no-one was hurt, that is the main thing.'

24 Sep 01:49 AM
Hopes Government boost to tourism and major events could attract big acts to Hawke's Bay
Hawkes Bay Today

Hopes Government boost to tourism and major events could attract big acts to Hawke's Bay

24 Sep 01:01 AM
'Nowhere to go': Homeless lament Outreach closure as Kāinga Ora readies to sell site
Hawkes Bay Today

'Nowhere to go': Homeless lament Outreach closure as Kāinga Ora readies to sell site

24 Sep 12:00 AM


Poor sight leaving kids vulnerable
Sponsored

Poor sight leaving kids vulnerable

22 Sep 01:23 AM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Hawke's Bay Today e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Hawke's Bay Today
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Hawke's Bay Today
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • NZME Events
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP