"This is a very special competition," Hawke's Bay Today editor Andrew Austin said.
"Most of us had sporting heroes when we were young and this will be a dream come true for a lucky youngster - to have the Hurricanes playing in our backyard is something to be celebrated."
Rugby fans are in for a big night with the Hurricanes, effectively the "home" side for the Bay, emerging as the top side and a genuine contender for the Super 15 title.
So far 8500 seat tickets had already sold.
"It is a really good response so far and it's gaining traction," Hawke's Bay Rugby Union commercial manager Jay Campbell said.
He said there were less than 1000 seats left and expected them to sell within the next two days. He also expected a strong general ground admission response.
"This is the biggest match we are going to see at the park until the big Ranfurly Shield games arrive."
Adult seat prices are $30 and $40 with children $20. General (embankment) admission is $15 for adults and $10 for children.
WIN
To enter for the chance to be a Hurricane For a Day, which is open to six to 12-year-olds, email competitions@hbtoday.co.nz including the name, age, address and phone number, with Hurricanes in the subject line.
Entries close on Monday, June 1. Please include a daytime phone number.