During the week it was also reported residential rents in Hawke's Bay are now increasing at a greater rate than anywhere else in New Zealand.
Richardson says the shortage of rental accommodation is hitting "all walks of life", including elderly who should be able to settle and enjoy life without stresses about where they will live.
"It doesn't discriminate," she says. "That's where I think it is cruel."
She says the problem has been "constant", but young families seeking accommodation were facing greater competition from such groups as professionals arriving in New Zealand to work.
There are also situations of homes being bought as second homes but not being regularly occupied, thus being removed from the rental market.
"There are a lot of similar problems all over New Zealand," she says, pondering how to over come property shortages.
"We have to come up with a plan that suits everybody. What can we do as a region?"
One Napier woman, who has three children, says she needed help to deal with agencies and housing authorities, and believes her situation offers hope to those struggling to even be in the hunt for housing.
"It was quite easy as soon as I learnt how to deal with them," she says.