Hawkes Bay Today
  • Hawke's Bay Today home
  • Latest news
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology

Locations

  • Napier
  • Hastings
  • Havelock North
  • Central Hawke's Bay
  • Tararua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Napier
  • Hastings
  • Dannevirke
  • Gisborne

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / Hawkes Bay Today

Ta moko important expression of culture

By Kaysha Brownlie
Hawkes Bay Today·
8 Jul, 2016 06:00 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article
PASSION: Jahvan Apatu's passion for Maori culture is embodied through his ta moko practice. PHOTO/EMMA SEYMOUR

PASSION: Jahvan Apatu's passion for Maori culture is embodied through his ta moko practice. PHOTO/EMMA SEYMOUR

Tattooing is more than skin deep - for small-town Waipatu man, Jahvan Apatu, the traditional Maori form, ta moko, embodies culture.

Ta moko is historically ritualised and depicts an individual's cultural belief, links and story.

Mr Apatu said many practitioners of moko could simply look at a moko and immediately gain an understanding of what it was about and where the designs came from.

"Moko for me is about culture, it is about language, it's about history, it's about connection of people, it's about a passion for the art form."

He said moko provided a sense of connection and most significantly, being an art form, allowed Maori people to claim a sense of ownership.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

"Moko embodies culture quite simply for me, moko was one of many mediums, a written language, which in turn for me creates culture."

Mr Apatu grew up in the small settlement of Waipatu, Hastings, attending Mangateretere Primary School and Havelock North Intermediate before going on to Maori Catholic boarding school Hato Paora College in Feilding and later finishing his senior years at St John's College, Hastings.

During his final years of high school he began a bachelor of Maori studies and continued his tertiary education at the University of Waikato.

Advertisement
Advertise with NZME.

Initially enrolling in a bachelor of science he was soon led into a world of arts and headed to Gisborne for a diploma in visual arts then a bachelor of Maori visual arts.

The artist's passion allowed him to participate in Mokopapa Wnanga which lead to a resurgence of moko and more significantly moko kauae (Maori chin tattoo).

He then took the practice abroad to the Netherlands where he lectured about moko and held Maori art workshops. "The experience [was] great, having to deal with an interpreter to translate what I was lecturing about, two to three-hour-long lectures."

Initially, about 50 people attended, he said, with this number quickly growing to a full house of about 350 students.

Mr Apatu said practising the art form was a "sense of harmony".

"For me it is such a peaceful, humbling experience."

The moko he does is detailed and intricate, and also includes contemporary elements.

He now lives in Gisborne and is looking to extend his art education through a Master's of visual arts.

While supportive of Maori Language Week, the fluent reo speaker said: "Aue, if we can have a New Zealand Music Month, I can't see why we can have a reo i nga wa katoa."

"It's very important to embrace our culture as well as the language, these two elements co-exist together, for me as long as there is language there will always be culture."

Advertisement
Advertise with NZME.
Save
    Share this article

Latest from Hawkes Bay Today

Live
Hawkes Bay Today

'Active threat': Tsunami surges recorded around NZ, stronger waves possible

Hawkes Bay Today

'High tide will be interesting': Residents still urged to stay away from water

Hawkes Bay Today

'I put my hand up': Teacher's deep dive into running Ross Shield in Wairoa


Sponsored

Saving NZ’s rarest species

Advertisement
Advertise with NZME.

Latest from Hawkes Bay Today

'Active threat': Tsunami surges recorded around NZ, stronger waves possible
Live
Hawkes Bay Today

'Active threat': Tsunami surges recorded around NZ, stronger waves possible

Nema is warning that the tsunami advisory is likely to stay in place until midday.

30 Jul 10:51 PM
'High tide will be interesting': Residents still urged to stay away from water
Hawkes Bay Today

'High tide will be interesting': Residents still urged to stay away from water

30 Jul 09:47 PM
'I put my hand up': Teacher's deep dive into running Ross Shield in Wairoa
Hawkes Bay Today

'I put my hand up': Teacher's deep dive into running Ross Shield in Wairoa

30 Jul 06:00 PM


Saving NZ’s rarest species
Sponsored

Saving NZ’s rarest species

30 Jul 09:40 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Hawke's Bay Today e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Hawke's Bay Today
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Hawke's Bay Today
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • NZME Events
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP