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Home / Hawkes Bay Today

Statistics show regional trends

By Victoria White victoria white@hbtoday co nz
Hawkes Bay Today·
13 Nov, 2015 09:23 PM5 mins to read

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Craig Foss

Craig Foss

WITH new Hawke's Bay-centric infographics, Tukituki MP and Minister of Statistics Craig Foss wants to "unleash the power of numbers" to show the region what is possible.

"Perhaps people will get as excited about numbers and data and statistics as I am, which I fully admit is a big ask."

Mr Foss hoped the pioneering infographics would make statistics about Hawke's Bay more accessible to the people of the region: "The owners of the numbers are actually you and I, the taxpayers, [who could] find them more useful in our everyday lives.

"The magic is the way [the data] can be presented ... so the mission here is for Hawke's Bay to see this and be more informed.

"The more you look, the more you see, the more you learn about our region."

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The package was compiled from StatsNZ data as well as nine different surveys and reports.

While the information used was available to the public, this was the first time it had been compiled to paint an overall picture of the region - from the people who call the Bay home, to how different sectors affect gross domestic product (GDP).

Local Government New Zealand president Lawrence Yule said to present it graphically displayed trends within the region.

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While none of the statistics surprised him, he thought the snapshots would be good for everyone.

International Statistics Jason Attewell senior manager said they had chosen to use Hawke's Bay for the infographic as that was where the minister was from, and they wanted to show him what they could do with data.

Mr Foss said he chose to use Hawke's Bay because it was familiar to him.

While the infographics painted a cohesive picture of the region, the accompanying cartograms divided the exports via Napier port into respective sectors.

One displayed where the exports through Napier port have come from - with 5.6 per cent from Wairoa District, 13.1 per cent from Central Hawke's Bay and 25 per cent from Hastings.

A colour-coded map of the world also showed where these exports were being received in the international market.

The top destinations for exports from Napier port were China - with $489 million revenue for Hawke's Bay - and the European Union, with $490 million.

Mr Foss said the export information surprised him, but he thought there would be a few things in the infographics which probably challenge some of the usual thinking.

"Most people probably think Australia is our number two or three export destination", Mr Foss said. "But as far as Hawke's Bay is concerned, it ranks a lot lower."

Displaying the comparisons between industry and exports showed the region to "concentrate resources where we've got the best bang for our buck in growth".

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"That just helps the local decision-makers, council, and exporters in the Bay [to decide] where their resources should be focused."

Business Hawke's Bay CEO Susan White said the infographic was a starting point, but it would actually be more useful for those outside the region.

"When you start looking at the different regions you start to build a picture without having to delve into the data itself."

She said it indicated Napier Port was a critical player in the New Zealand export supply chain, and highlighted the predominance of primary sector products in exports.

Ms White also said it was a snapshot that complemented information businesses already had, but more information would help to understand trends.

"Having more, you can see the trends and you can ask what were the key elements that led to this point.

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While Labour MP Stuart Nash said anything that improved government data transparency was welcome, he didn't think this tool was what Hawke's Bay businesses wanted.

"In my view the things [businesses] want from the government are economic strategies for the region, plans to drive economic growth, and strategies to increase jobs.

"This just seems like big PR for [Mr Foss]."

But Mr Nash also said anything that helped to inform businesses couldn't be a bad thing.

Hawke's Bay Tourism general manager Annie Dundas also thought the tools were a good initiative, as they displayed data in a more "human way" - but she thought they didn't tell the full tourism story.

She said it was good useful information, but didn't account for the domestic spend which contributed to the $550 million counted as spent by tourists in the region last year.

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She also said visitors who stayed with friends or family were not captioned in the infographic although commercial visitor nights were although they only accounted for 40 per cent of visitor nights.

Mr Foss said this was not a criticism.

"The point is the more people look [at the data], the more interested they will become. If this can create those sorts of discussions then that's a good thing."

While Mr Foss did not plan on releasing any more infographics for the time being, he anticipated "as people become more aware of them and the power of what we can do through statistics, there will be an appetite for them, or different versions of them".

Mr Attewell said putting statistics in a regional context was part of StatsNZ's future direction.

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