The inaugural symposium planted a seed of change, by sharing inspiring success stories and breaking down statistics to discover where the key concerns lay.
Dr Wills focused on young children, to show how early intervention in healthcare, education and support networks could drastically alter a young person's ability to be successful in adulthood.
"I think it's helpful to talk about why our community is struggling in some areas," he said. "It's not right that being born into a family that's disadvantaged determines your outcome."
Defining "wicked problems" such as teenage parents, alcohol and obesity, was a huge step toward solving some of those social issues.
"[If you are] a mother who is a teen and smoking, your children are more likely to go to school with no raincoat and no shoes. If you are born into those circumstances, you are more likely to leave school, to not have the thinking or social skills.
"You are more likely to be involved in crime and have mental illness, we can predict this with a fair amount of certainty."
It was a problem specific to Hawke's Bay, where proportions of teen mothers and single parents was very high.
"What makes a difference is family or whanau support. Younger parents keep up with their kids, younger parents can do well, but not all young parents have that support."
He said many New Zealand kids were still living in poverty and going without due to a lack of funds.
"Twelve per cent of the population of children missed out on six or more things. For example, a third didn't have the income to invite a child to their birthday party; 39 per cent didn't have a waterproof coat."